Question: Would 2% of global consumers spend $100/year on science and space themed media?

Answer: The current market for such media is larger than this.

Question: Can a pure-brand revenue model, focused on media, finance exploration?

Answer: The National Geographic Society has done this since 1888.

Question: Can a manned Mars exploration program be financed from trust fund inflows of $1-to-$5 billion per year?

Answer: Credible minimalist programs start around $10 billion in total. The more popular The Martian Trust brand, the more substantial the program.

Question: Can a membership of millions exercise authority over how to spend a huge trust fund?

Answer: The core of The Martian Trust is its governance structure, which combines individual consumers and scientific elites into a process that directs the purchasing of Mars exploration. This as an example of Social Networks 2.0; namely, a new way to organize demand and direct the fulfillment of that demand.